Everyone has their own approach to idea generation. There’s no “best way” to be creative. But when it comes to the process of executing an idea, there’s a common challenge that we all face: sticking with it. Most ideas are abandoned on what I’ve come to call the “project plateau” – the point at which creative excitement wanes and the pain of deadlines and project management becomes extremely burdensome. To escape the pain, we generate a new idea (and thus abandon the one we were working on). This process can easily repeat itself ad infinitum, without us ever finishing anything meaningful.
via swissmiss