Seven Social Tribes: exploring the demographics of Britain
This is a rectangular hierarchical cartogram of Britain (England, Scotland and Wales), where areas are sized by their population and are geographically arranged. The letters refer to UK postcode areas. The colours refer to the OAC group to which the local area is classified.
OAC is hierarchical, being classified into 7 super-groups, 21 groups and 52 sub-groups. These can be seen on the right, again sized by population. Britain’s large areas of low population density makes conventional maps at a national scale problematic.
The core-periphery structure can be seen in many of the cities. For example, much of the core of Birmingham (B) is classified as “Multicultural” with other OAC groups on the periphery. Note that larger areas refer to postcode area, not city boundaries.