Prediction: the niche blog is old. What I’ll call the lens blog is what’s hot in 2010 … here’s what I mean by a lens blog: we all know what a niche blog is. It’s one that is about a single subject. But consider BLDGBLOG.
You might say it’s an architecture niche blog, but is it really? There are practically no limits on what kinds of subjects might appear on the blog. Everything is open to Geoff Manaugh’s investigation. What binds it all together is this: every subject is analyzed through the lens of architecture. Likewise, its sister site, Edible Geography,
examines everything through the lens of food. For Strange Maps,
the lens is cartography.
Simen from Daily Meh does a nice job labeling a string that ties together most of my favorite places on the internet. (It also makes me feel very good about that About text over in the right column of my blog.)
Regardless, I can’t say it much better than this, and would only add that you could possibly use “point of view” as a synonym for lens. Identifying the idea of a lens isn’t new around here, but it is very nice to see it documented so pristinely as it is in Simen’s post.
Via Tim Carmody’s Twitter, which is pure gold.
EDIT: Woah! I just realized that Simen’s original post is from January of this year, a few days before my post about lenses. I’m betting I stumbled upon his lens blog idea at the beginning of the year, wrote something of my own, forgot about it, and then was reintroduced through Twitter today. Can you fall in love with an idea again? Apparently so.