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Data is not the target. Data is not the answer. Data is not the insight.

Rather, data is the enabler for the real target: Insight that is communicated to the right person at the right time, in the right way.

— Just to Clarify: Stories are the Last Mile in Big Data (via interestingsnippets)

4 months ago

February 1, 2012
data big data
reblogged via interestingsnippets