roomthily

So there are two classes of data which help solve different types of problem. Big Data is statistical and deals with general trends and patterns; Very Small Data is specific and deals with getting things done: gathering the information needed to make a decision, to make an arrangement, or to get some administrative chore done. Because it’s Very Small and rather mundane and specific, it doesn’t seem as glamorous and important as Big Data. But it is.

In fact, this is where our economy’s next big productivity breakthrough is going to come from: information logistics – getting exactly the right information to and from the right people at the right time so we can solve problems, make decisions, organise and implement things without wasting time and effort looking for the right data or sifting through and discarding the wrong data.